Verastance (formerly PebblePost) Launches Its New Brand
Verastance™, formerly PebblePost, a leader in Programmatic Direct Mail and Performance CTV, officially launched its new brand in the fall of 2026.
A six-month sprint from win to launch, the brand’s name was derived from the combination of the Latin veritas, or “truth,” and stance, the position they take for marketers, giving them what they need and seek: verified purchase data.
With the tagline “Purchases Tell The Truth,” the rebrand touched every aspect of our core competencies: brand and go-to-market strategy, idea, tagline, narrative, messaging, identity, logo, brand coherence across the physical, digital, and AI worlds, and web design and build.
Verastance already had a superpower at their core, operating with the strongest signal in marketing: what people buy. Not assumptions. Not probabilities. But irrefutable truths.
Helping leading brands reach their audiences, Verastance reaches every addressable household in the U.S., guiding marketers to those likely to buy next and reaching them at home on the living room screen and in the mailbox. That kind of power opens the door to incremental growth and greater conviction in their ad spend.
“Categorically, Programmatic Direct Mail and Performance CTV marketing are built on assumptions and probabilities; Verastance had something no one could replicate: marketing’s strongest signal: what people actually buy. Using that truth, we created a powerful rebrand.”
David Kessler, Founder and CEO of Starfish
With AI answering questions before customers ever reach a brand’s website, and clicks and cookies leading marketers to those who might be interested, success comes down to one clear thing: understanding that purchases tell the truth and knowing who can deliver on it.
Starfish is a Branding and Creative Agency that builds brands with the soul to move people and the coherence to govern AI. Its expertise in Brand Experience is what enables it to lead in AI Brand Strategy.
