The brand experience is the brand.
From many interactions, one brand.
Manage the journey, control the brand.

A NYC Branding Agency

Starfish is an independent branding agency in NYC with a non-traditional perspective. We provide all of the services that marketing consultants, advertising agencies, and branding agencies deliver under one roof – without silos or handoffs.

  • All
  • Brand Identity & Design
  • Brand Story
  • Employee Engagement
  • Website Design

Brand Strategy

The brand is the sum total of all of the interactions a customer has with the brand. We can help you define your brand, your brand experience, and improve your overall brand strategy.

Brand Strategy

Customer Journey

You can’t impact every customer touchpoint. But you can manage the overall journey by defining it and focusing on the touchpoints that have the greatest impact on purchase. We can help you identify these through a customer journey audit and mapping.

Customer Journey

Brand Strategy

Our rigorous approach to brand strategy development begins with you – sussing out your DNA and the attributes that make your brand distinct in order to deliver an impactful, differentiated, and true-to-you brand idea. This brand strategy is the foundation for a more compelling brand experience.

Brand Strategy

Meet our team of strategists, project managers, designers, and copywriters.

Headshot of David Kessler, founder and CEO of Starfish
David Kessler
Founder & CEO

Founded Starfish and renowned in the industry for his strategic acumen, business savvy, and customer focus that has driven Starfish for more than 15 years.

Headshot of Jeff Negrin, managing director at Starfish
Jeff Negrin
Managing Director

World-class integrated marketer with 25+ years of senior-level client and agency experience. Known for his strategic rigor and integrated approach.

Headshot of Samantha Schaevitz, senior designer at Starfish
Samantha Schaevitz
Senior Designer

Award-winning, published illustrator, designer, art director, and sculptor whose multiple talents combine with technical fluency to always deliver fresh thinking.

Michelle Boulos Headshot
Michelle Boulos
Assistant Account Executive

With a background in PR and digital marketing, Michelle brings skill and her experiences living across the world to add a one-of-a-kind and global perspective to her work.

Vasily Davydov Headshot, creative director at Starfish
Vasily Davydov
Creative Director

Award-winning designer with 15+ years of creative experience, combining his classical art and design training with an innate sense for space to drive Starfish’s creativity.

Aashna Shah headshot, senior designer at Starfish
Aashna Shah
Senior Designer

Award winning, multifaceted designer and art director whose both in-house and agency experience makes for dynamic, intentional, and well-rounded design.

Emily Fariello, Graphic Designer at Starfish
Emily Fariello
Graphic Designer

Highly-creative, multi-talented designer who conceptualizes thoughtful and innovative design every day.

Grant Wood Headshot, management supervisor at Starfish
Grant Wood
Management Supervisor

A passion for client service and uncovering the true character of a brand drive long-term relationships and bring brand strategies to life for the end user.

Larry Goldstein Starfish
Larry Goldstein
Creative Director, Writer

Unearths the irrefutable brand, human, cultural and category truths to create the brand idea, narrative, voice, and work. Adept at winning strategic hearts. And awards.

Jackie Coleman Headshot, Assistant account executive at Starfish
Jackie Coleman
Assistant Account Executive

Jackie brings a new meaning to the concept of intellectual curiosity with her background in advertising, accounting, and innovation.

Spencer Kaplan, Starfish Account Supervisor
Spencer Kaplan
Account Supervisor

Driven by an endless thirst for knowledge, Spencer is always looking for ways to drive brand growth for clients and create a seamless experience for brand users.

Rachel Gilson Headshot
Rachel Gilson
Account Executive

Rachel’s agency experience arms her with an eye for detail, a creative lens, unrelenting curiosity, and compassion, through which she builds thoughtful brands.

James Kelly Headshot, EVP and client engagement officer at Starfish
James Kelly
EVP, Client Engagement Officer

Jim is a highly respected brand and marketing leader with over 25 years experience at Fortune 50 companies in cross-industry professional services and technology brands. Jim has published articles in Adweek, Mediaweek, Brandweek, Forbes and Advertising Age.


Delivering your brand through the lens of the brand experience.

Our branding agency services include everything you need to build, deliver, and maintain your brand experience. From brand strategy to customer journey to creative development to tactical implementation, we’ll work with you closely to define your brand, bring it to life, and drive your business.

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CMO Roundtable
BX (Brand Experience) is the new CX
Press Release
Starfish is pleased to announce that veteran brand and marketing expert Jim Kelly has joined its team as Client Engagement Officer.
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