The brand experience is the brand.
From many interactions, one brand.
Manage the journey, control the brand.

A NYC Branding Agency

Starfish is an independent branding agency in NYC with a non-traditional perspective. We provide all of the services that marketing consultants, advertising agencies, and branding agencies deliver under one roof – without silos or handoffs.

  • All
  • Brand Identity & Design
  • Brand Story
  • Employee Engagement
  • Website Design

Brand Strategy

The brand is the sum total of all of the interactions a customer has with the brand. We can help you define your brand, your brand experience, and improve your overall brand strategy.

Brand Strategy

Customer Journey

You can’t impact every customer touchpoint. But you can manage the overall journey by defining it and focusing on the touchpoints that have the greatest impact on purchase. We can help you identify these through a customer journey audit and mapping.

Customer Journey

Brand Strategy

Our rigorous approach to brand strategy development begins with you – sussing out your DNA and the attributes that make your brand distinct in order to deliver an impactful, differentiated, and true-to-you brand idea. This brand strategy is the foundation for a more compelling brand experience.

Brand Strategy

Meet our team of strategists, project managers, designers, and copywriters.

David Kessler
Founder & CEO

Founded Starfish and renowned in the industry for his strategic acumen, business savvy, and customer focus that has driven Starfish for more than 15 years.

Jeff Negrin
Managing Director

World-class integrated marketer with 25+ years of senior-level client and agency experience. Known for his strategic rigor and integrated approach.

Laura Scharf
Account Director

Strategic marketer with 15+ years of agency and client-side experience. A specialized generalist who can handle whatever comes her way and push through to get it done.

Emily Fariello
Junior Graphic Designer

Highly creative, multitalented, works-at-light-speed designer who conceptualizes thoughtful and innovative design every day.

Larry Goldstein
Creative Director

With leadership roles that have bridged advertising, branding, start-up, client-side, and PR, Larry is a brand-builder by passion and craft. Driven by human, brand, category, and cultural truths, Larry drives engagement, influence, and meaningful connection.

Elizabeth Casarella
Assistant Account Executive

With a wide range of digital experience across a variety of industries, Elizabeth is a passionate, strategically-minded and forward-thinking member of the team.

Sanghoon Moon

Highly creative designer driven by a detailed and methodical approach who applies his deep web and app design experience to solve unique creative problems.

Samantha Schaevitz
Senior Designer

Award-winning, published illustrator, designer, art director, and sculptor whose multiple talents combine with technical fluency to always deliver fresh thinking.

Spencer Kaplan
Account Supervisor

Driven by an endless thirst for knowledge, Spencer is always looking for ways to drive brand growth for clients and create a seamless experience for brand users.

Vasily Davydov
Creative Director

Award-winning designer with 15+ years of creative experience, combining his classical art and design training with an innate sense for space to drive Starfish’s creativity.

Emily Orr
Account Executive

Passion, intellectual curiosity, and attention to detail combine in a strategic, thoughtful, and dedicated account person with instinct beyond her years.

James Kelly
EVP, Client Engagement Officer

Jim is a highly respected brand and marketing leader with over 25 years experience at Fortune 50 companies in cross-industry professional services and technology brands. Jim has published articles in Adweek, Mediaweek, Brandweek, Forbes and Advertising Age.

Audrey Quirk
Assistant Account Executive

With a background in media culture and research, Audrey brings a well-rounded and strategic approach to her work that is founded in intellectual curiosity. Her eagerness to learn and results-driven work-ethic promise efficiency and quality.

Grant Wood
Management Supervisor

A passion for client service and uncovering the true character of a brand drive long-term relationships and bring brand strategies to life for the end user.


Delivering your brand through the lens of the brand experience.

Our services include everything you need to build, deliver, and maintain your brand experience. From brand strategy to customer journey to creative development to tactical implementation, we’ll work with you closely to define your brand, bring it to life, and drive your business.

learn more
learn more
CMO Roundtable
BX (Brand Experience) is the new CX
Press Release
Starfish is pleased to announce that veteran brand and marketing expert Jim Kelly has joined its team as Client Engagement Officer.
view more