Starfish is an independent branding agency in NYC with a non-traditional perspective. We provide all of the services that marketing consultants, advertising agencies, and branding agencies deliver under one roof – without silos or handoffs.
Brand Strategy
The brand is the sum total of all of the interactions a customer has with the brand. We can help you define your brand, your brand experience, and improve your overall brand strategy.
Customer Journey
You can’t impact every customer touchpoint. But you can manage the overall journey by defining it and focusing on the touchpoints that have the greatest impact on purchase. We can help you identify these through a customer journey audit and mapping.
Brand Strategy
Our rigorous approach to brand strategy development begins with you – sussing out your DNA and the attributes that make your brand distinct in order to deliver an impactful, differentiated, and true-to-you brand idea. This brand strategy is the foundation for a more compelling brand experience.
Meet our team of strategists, project managers, designers, and copywriters.
Founded Starfish and renowned in the industry for his strategic acumen, business savvy, and customer focus that has driven Starfish for more than 15 years.
World-class integrated marketer with 25+ years of senior-level client and agency experience. Known for his strategic rigor and integrated approach.
Award-winning, published illustrator, designer, art director, and sculptor whose multiple talents combine with technical fluency to always deliver fresh thinking.
With a background in PR and digital marketing, Michelle brings skill and her experiences living across the world to add a one-of-a-kind and global perspective to her work.
Award-winning designer with 15+ years of creative experience, combining his classical art and design training with an innate sense for space to drive Starfish’s creativity.
Award winning, multifaceted designer and art director whose both in-house and agency experience makes for dynamic, intentional, and well-rounded design.
Highly-creative, multi-talented designer who conceptualizes thoughtful and innovative design every day.
A passion for client service and uncovering the true character of a brand drive long-term relationships and bring brand strategies to life for the end user.
Unearths the irrefutable brand, human, cultural and category truths to create the brand idea, narrative, voice, and work. Adept at winning strategic hearts. And awards.
Brings agile and strategic thinking founded in a well-rounded and resourceful approach.
With a wide range of digital experience across a variety of industries, Elizabeth is a passionate, strategically-minded and forward-thinking member of the team.
Jackie brings a new meaning to the concept of intellectual curiosity with her background in advertising, accounting, and innovation.
Driven by an endless thirst for knowledge, Spencer is always looking for ways to drive brand growth for clients and create a seamless experience for brand users.
Rachel’s agency experience arms her with an eye for detail, a creative lens, unrelenting curiosity, and compassion, through which she builds thoughtful brands.
Jim is a highly respected brand and marketing leader with over 25 years experience at Fortune 50 companies in cross-industry professional services and technology brands. Jim has published articles in Adweek, Mediaweek, Brandweek, Forbes and Advertising Age.
Delivering your brand through the lens of the brand experience.
Our services include everything you need to build, deliver, and maintain your brand experience. From brand strategy to customer journey to creative development to tactical implementation, we’ll work with you closely to define your brand, bring it to life, and drive your business.
