The Community FoodBank of New Jersey grew from a single person’s inspired effort into the second-largest food bank in the United States. In the process, the organization also expanded its programming beyond just food, growing into something far more than just a “food bank.”
To help communicate its expanded services and position the organization for long-term growth, Starfish developed a new brand strategy -“Food. Help. Hope.” – that not only breathed a new life into the overall organization but also added the important nonprofit level of empathy into the equation.
A dynamic, colorful, and hopeful brand identity sealed the deal and was activated in collateral, direct mail, signage, truck wraps, and perhaps most noticeably by redesigning the exterior of the organization’s 6-acre headquarters.