Hologic
Activation, Branding
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Hologic, a global medical device company and a champion of women’s health, uncovered the greatest unknown data point. Namely, the health and wellness of 49.8% of the planet were unaccounted for. Working with Gallup, Hologic created the first-ever Global Women’s Health Index with insights and data that would account for 3.9 billion women. Yet, it had no idea how to brand this world-changing index and share it with the world.
Women’s health impacts world health. (use fact - scale of nearly ½ the planet).
A world without a global understanding of half the planet's health impacts everyone.
This is Change for Sure. This is Health for Sure. This is the Science of Sure.
