Vyleesi
Branding
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SERVICES
Helping Women Reconnect With Desire.
One in ten women unknowingly suffers from low libido. A medical disorder known as HSDD, Vyleesi, the second FDA-approved treatment for HSDD or low libido, entered the market behind Addyi. Since it was introduced, Addyi dominated the conversation around female sexual dysfunction despite requiring consistent use and alcohol restrictions that limit flexibility. Vyleesi, in contrast, is taken only when needed—up to eight times a month—which aligns more naturally with how many women experience desire. Even with the benefits of greater autonomy and spontaneity, women saw Vyleesi as a “sometimes” product or, worse, a one-time try. Add their $99/month price point, and Vyleesi simply couldn’t justify its value beyond the first experience. Our challenge? Reframe the brand experience, giving women the most relatable reason why Vylessi should be their first choice for treating HSDD.
Make Vyleesi an essential tool in a woman’s emotional and relational wellness kit, moving the messaging away from performance and toward a personal choice. One that says “I matter. My pleasure matters.”
For women with HSDD, low libido and the absence of desire don’t register as a medical condition—it feels more like something they’ve simply lost. Also, many blame themselves or rationalize it away, blaming it on age, stress, or relationship dynamics. While many women were still having sex, they physically and emotionally missed wanting and missed the confidence that comes with desire—for example, the anticipation before a night out or the joy of feeling connected to their partner. Our research revealed that when women tried Vyleesi, the experience was profound—it helped them reconnect with their partner and themselves. The real barrier wasn’t performance. It was permission to invest in their pleasure, to make intimacy a priority again, and to see that this isn’t selfish—it’s essential. For Vyleesi to become the “go-to” treatment, it had to feel less like a prescription and more like a permission slip to feel like themselves again. The challenge? Help women rediscover desire, something deeply personal and deeply missed.
Position Vyleesi with spontaneous and planned moments of desire, making it part of this feel-good ritual and self-prioritization. Use paid and organic social posts and an influencer-focused campaign to encourage women to see Vyleesi as an investment in moments that matter. Whether it’s a spontaneous date night, a planned weekend getaway, or just an evening of reconnection,
