Our Work

AVIS

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Fueled by the brand's legendary commitment to customer service came a complete rebrand.

Dunkin’

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Dunkin’s true obsession is coffee, and no one understands the ritual of the first cup like they do.

PwC

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Re-envisioning PwC's U.S. tax practice required a deep dive into 12 business units.

Winston & Strawn

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Shoring up the identity of one the world’s greatest law firms

Hologic

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As champions of women's health, a worldwide campaign was needed to support the first-ever Global Women's Health Index.

ADL

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Transform the Anti-Defamation League into ADL; a modern-day social justice organization that fights all forms of hate.

Gallup

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Expand the perception of Gallup from polling to a powerful advisory focused on human insight and behavior.

Lowenstein Sandler

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Repositioning a highly regarded regional law firm to a national level.

Sharp

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The leader in big-screen TV, Sharp needed an integrated marketing program to maintain its dominance.

Crisil

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Repositioning a fragmented global analytics powerhouse into a unified, confidence-driven brand built for modern decision-making.

AST

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Transform a highly fragmented brand with 26 different sub-brands into a singularly focused brand.

WW

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Helping a very traditional-thinking Weight Watchers "move beyond scale."

Comfortex

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A leader in custom window coverings needed to elevate their brand marketing and communications.

Hearts & Science

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Omnicon, one of the world’s largest communications conglomerates went outside their network to develop a differentiated brand in the media space.

Guidehouse

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Helping a high caliber consultancy go to market as a new entity, in both the public and private sectors.

izzo

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Premier, a 100+ year dental manufacturer, was ready to launch its first consumer product.

Leaf Vodka

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To successfully enter the U.S. vodka market takes an authentic idea that is borm from the product.

24 Hour Fitness

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Facing the impact of Covid, 24 Hour Fitness needed a complete repositioning and branding.

Seagram Building

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Helping one NY's most iconic buildings reimagine itself for the real estate market.

Mail Online

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Britain's hottest newspaper required an impactful brand campaign for the digital US launch of Mail Online.

Moynihan Food Hall

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The country's largest commercial real estate brand had a towering assignment: rebrand NYC's famed Penn Plaza.

HuFriedyGroup

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A 100-year old dental manufacturer wanted to refresh and elevate its brand story and identity.

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