Thinking

06.16.2026

Managing Brands in the AI Era

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Thought Leadership

Starfish Partners with MyHomeStory Pro to Launch New Homeowner Intelligence Brand for the Home Services Industry

06.11.2026

Starfish Partners with MyHomeStory Pro to Launch New Homeowner Intelligence Brand for the Home Services Industry
The Authenticity Uprising

06.09.2026

The Authenticity Uprising
Loyalty & Advocacy: The Hourglass Flips, and Every Bad Experience Becomes the Next Buyer’s First Impression.

06.03.2026

Loyalty & Advocacy: The Hourglass Flips, and Every Bad Experience Becomes the Next Buyer’s First Impression.
Consideration & Conversion: Performance Media Built Its Empire Here, And AI Just Demolished It.

05.29.2026

Consideration & Conversion: Performance Media Built Its Empire Here, And AI Just Demolished It.
Awareness in the Age of AI: An Algorithm Now Writes Your First Impression.

05.22.2026

Awareness in the Age of AI: An Algorithm Now Writes Your First Impression.
The Creative Branding Agency Model is Changing. Here’s What Comes Next.

05.20.2026

The Creative Branding Agency Model is Changing. Here’s What Comes Next.
The Marketing Funnel As We Know It Is Dead. The Hourglass Has Taken Its Place.

05.19.2026

The Marketing Funnel As We Know It Is Dead. The Hourglass Has Taken Its Place.
Why Healthcare Brands Struggle with Trust (And What to Do About It)

05.15.2026

Why Healthcare Brands Struggle with Trust (And What to Do About It)
The Drum Awards Shortlist: Starfish and Apollo Care Redefine Healthcare Branding

05.13.2026

The Drum Awards Shortlist: Starfish and Apollo Care Redefine Healthcare Branding

Blog

Improve Brand Visibility in ChatGPT and Perplexity

06.17.2026

Improve Brand Visibility in ChatGPT and Perplexity
How to Make Your Brand Visible in AI Search Results

06.15.2026

How to Make Your Brand Visible in AI Search Results
What Maybank’s Digital Strategy Reveals About Bank Brand Identity

06.12.2026

What Maybank’s Digital Strategy Reveals About Bank Brand Identity

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