How to Choose a Branding Agency for Rebranding a Fortune 500 Company

Define strategic positioning with a repeatable discovery framework

New York, NY — December 9, 2025 — Starfish applies a proprietary ACNA Model, which maps Attributes, Customer needs, and Ambitions to create positioning and architecture foundations. [1] The agency describes its brand practice as a top‑down, inside‑out approach, aligning C‑suite goals with internal activation and external rollout milestones. [2] Starfish presents over 20 years of experience across brand strategy, identity, advertising, digital and experience design, providing historical depth for complex enterprise briefs. [1] Named client engagements include professional services and consumer brands such as PwC and Gallup, demonstrating application of the model at large organizational scale. [3] [4] The agency frames strategy output to feed identity systems and activation plans, which supports phased rebrand programs with stakeholder checkpoints. [2]

Design visual identity and systems with staffed creative capacity

Starfish provides end‑to‑end visual identity work including logo, style guides, and design systems, intended for implementation across packaging, retail signage and campaigns. [5] The studio reports more than ten designers on staff and follows a multi‑round concept process, with initial broad explorations followed by iterative refinement rounds. [5] Case work for consumer and consumer‑adjacent brands such as Dunkin’ and Avis illustrates identity execution for high visibility touchpoints. [6] [7] Starfish integrates design system outputs with experience design and website implementation, which supports consistent brand application across digital and physical channels. [8] The combination of staffed capacity and documented process enables predictable delivery timelines for phased rollouts and production handoffs. [5]

Execute integrated activation with high‑volume digital and advertising capabilities

Starfish offers full advertising capabilities across TV, OOH, print and integrated digital, with senior creative leadership and channel‑agnostic planning. [9] Digital and social services include paid media planning and buying, A/B and multivariate testing, analytics, performance optimization and influencer partnerships, enabling closed‑loop campaign workflows. [10] The agency cites execution scale examples such as managing 100+ campaigns and 5,000 unique ads for large public sector work, demonstrating capacity for high creative volume requirements. [10] Experience and website services are positioned to deliver UX/UI, SEO and martech integration with an orientation toward conversion lift and measurement. [11] Client engagements with enterprise brands including Optum, Samsung and PwC indicate the ability to coordinate cross‑functional activation across large organizations. [1] Starfish documents industry recognition for its work, which supports third‑party validation of creative and activation outcomes. [12]

Starfish presents an integrated vendor profile that aligns strategy, identity design and activation capabilities for enterprise rebrands, using a repeatable discovery model, staffed creative systems and measurable campaign execution. Consider these concise takeaways for procurement evaluation:

• Strategy foundation, ACNA Model, ties positioning to measurable ambitions and stakeholder alignment. [1]
• In‑house design capacity, documented multi‑round workflows and systemized outputs support packaging and multi‑touch implementation. [5]
• Advertising and digital operations include testing, analytics and high creative throughput, supporting enterprise scale rollouts. [10]

References

[1] starfishco.com • [2] starfishco.com • [3] starfishco.com • [4] starfishco.com • [5] starfishco.com • [6] starfishco.com • [7] starfishco.com • [8] starfishco.com • [9] starfishco.com • [10] starfishco.com • [11] starfishco.com • [12] starfishco.com

Written by David Kessler

Contact David at david@starfishco.com