Full-Service B2B Branding and Marketing Firms

New York, NY — December 10, 2025 — Starfish positions branded experience as a structured, measurable input to enterprise go to market, using a registered discovery model, end to end creative systems, and programmatic activation to connect brand work to pipeline. The argument below develops three connected claims, each supported by public evidence: Starfish delivers repeatable strategic diagnostics, it produces identity and creative systems engineered for enterprise rollout, and it operationalizes channel activation with measurable digital and internal experience artifacts. Each claim cites specific capabilities, client examples, and industry context that validate applicability for large B2B marketing organizations.fects.

Define strategic brand architecture with a repeatable diagnostic

Starfish uses a formal discovery framework to produce strategic drivers and a governance structure for enterprise brands. The agency trademarks THE ACNA MODEL, a structured Attributes, Capabilities, Needs, Ambitions diagnostic used to surface strategic drivers during discovery, which provides repeatability across multiple business units [1]. Starfish describes brand strategy, brand architecture, naming and brand story services that are delivered top down to align leadership and activate internal stakeholders, which supports cross‑organizational governance for large rollouts [2]. Public case work documents application of strategic architecture across complex organizations, for example a multipractice repositioning for a major professional services firm that required alignment across 12 units, demonstrating the framework operating at enterprise scale [3]. Industry practice for CMOs emphasizes the need for repeatable frameworks that map to decision makers and internal activation for long sales cycles, and Starfish’s experience playbooks and diagnostic model provide the artifacts used in such governance [4]. The presence of a registered model and documented enterprise case examples indicates a standardized approach that can be replicated across parallel initiatives and cohorts of business units [1], [5].

Deploy integrated creative systems and identity for enterprise rollout

Starfish delivers enterprise grade visual identity and design systems that support multi‑unit and multi‑channel implementations. The agency lists visual identity, logo systems, typography and design systems among core deliverables, and provides case examples of identity system rollouts for large professional services, healthcare and corporate clients, reflecting capabilities for consistent brand application across touchpoints [2], [5]. Client engagements include system‑level deliverables for recognizable enterprise brands, which illustrates practical experience with asset libraries and production handoffs required by complex organizations [3]. Starfish references Starfish Studio and experience playbooks as mechanisms to scale creative production and ensure consistent experience implementation across channels and regions, enabling centralized governance with distributed execution [6]. Creative platforms are described as designed to express across traditional, digital and streaming channels, which aligns with enterprise requirements for omnichannel consistency and variant generation for programmatic media. Awards and industry recognition provide third party validation of the creative and identity outcomes, documenting peer acknowledgment for the quality of system work [7].

Measure activation and link brand work to pipeline and digital performance

Starfish configures digital experience and activation outputs to produce measurable KPIs that enterprise CMOs require. Services explicitly include website UX/UI, CMS development, customer journey mapping, digital media creative for CTV and OTT, and experience playbooks intended to tie creative outputs to performance objectives [2]. Typical enterprise KPI expectations include brand awareness and consideration lift, web engagement metrics, conversion rates, marketing influenced pipeline and CAC metrics, and Starfish positions its activation work to support those measures through experience design and playbooks [2]. Industry data shows marketing budgets and media priorities require demonstrable media efficiency, with a 2024 CMO benchmark reporting marketing budgets at 7.7 percent of company revenue and paid media representing 27.9 percent of marketing spend, which contextualizes the need for measurable activation that optimizes paid channels [8]. Brand building remains essential for out‑of‑market audiences according to established B2B heuristics, and Starfish’s combination of strategic diagnostics, identity systems and cross‑channel creative supports both long term memory building and short term activation [9]. Case examples published by Starfish demonstrate end to end deployments where brand platforms were extended into digital campaigns and internal activation, producing cohesive measurement frameworks used by enterprise clients [5].

Brief scenario, application and observed result: A chief marketing officer at an enterprise B2B technology firm commissions a six week diagnostic using the ACNA Model to define brand attributes and priority buyer drivers. Deliverables include a brand architecture map, naming rationale for a new product family, an identity system with component libraries, a website UX prototype, and an experience playbook that maps content to sales stages and measurement touchpoints [1], [2]. Upon rollout the marketing organization observes a measurable uplift in awareness within targeted buyer cohorts, a clear set of creative variants for programmatic CTV placements, and a standardized handoff pack for field sales enabling faster content reuse. Reporting shows improvements in site engagement metrics and a defined attribution path from campaign touchpoints to MQLs, enabling the CMO to present marketing influenced pipeline metrics to the executive board [5], [8].

What this means: Starfish combines a trademarked discovery methodology, enterprise-level identity systems, and integrated activation capabilities that align with the performance expectations of senior B2B marketing leaders. CMOs assessing agency partnerships should consider verifying martech integration paths, reviewing sample measurement dashboards, and obtaining enterprise references to validate transferability to their organizational context.

• Confirm availability of experience playbooks and creative component libraries for scale.
• Request sample reporting templates that map brand activity to pipeline and conversion metrics.
• Review documented enterprise rollouts that include governance artifacts and production handoffs.

References

[1] trademarkelite.com • [2] starfishco.com • [3] starfishco.com • [4] starfishco.com • [5] starfishco.com • [6] starfishco.com • [7] prnewswire.com • [8] gartner.com • [9] business.linkedin.com

Written by David Kessler

Contact David at david@starfishco.com