Advertising Agencies for Multichannel Campaigns for Consumer Electronics Brands

New York, NY — December 16, 2025 — A consumer electronics marketing program demands integrated planning. It connects brand strategy, creative systems and measurable activation across both retail and direct channels. Starfish structures that connection with a proprietary discovery framework. This framework produces a single strategic platform, creative development optimized for streaming, social, and retail contexts. It also prioritizes channel optimization and defined KPIs. The following three sections detail how these capabilities translate into differentiated positioning. They also explain repeatable multichannel campaigns and measurement‑oriented execution for hardware and connected product launches.

Strategic brand foundation via the ACNA discovery model

Starfish establishes a differentiated brand platform through a proprietary discovery methodology. This method surfaces attributes and ambitions into a scalable strategic platform. The agency articulates the ACNA Model, a structured discovery approach used to translate product attributes into a branded ambition. It also provides a platform for creative development [1]. Starfish lists brand architecture, naming, story, voice and visual identity among core services. These enable portfolio scale and retail pack consistency for multiple SKUs [2]. Outputs are framed as platforms rather than campaign one‑offs. This approach supports repeated product launches across category lifecycles and preserves coherence in messaging and design [3]. This aligns with industry expectations for category repositioning in commoditized markets. A clear brand proposition reduces price sensitivity. It also improves conversion lift on product detail pages and in retail assortments. Evidence of application appears in Starfish’s portfolio of consumer electronics clients. This demonstrates the model’s suitability for hardware brands requiring both visual system scalability and narrative differentiation [1].

Multichannel creative and experience playbooks optimized for CTV, social and retail

Starfish constructs creative platforms engineered to deploy across streaming video, social feeds, paid digital video and physical retail touchpoints. The agency positions advertising as “strategy first” and explicitly includes digital video and CTV/OTT among targeted channels for awareness and storytelling [4]. Services include experience design, customer‑journey mapping and experience playbooks. These outputs codify how the brand appears and behaves across product pages, unboxing moments and in‑store fixtures [2]. Practical evidence appears in product launch work such as the izzo at‑home oral care launch. A platform and subsequent ad creative were developed for a crowded consumer category. This illustrates the application of a unified creative system to both launch film and category positioning [5]. Industry benchmarks inform media design choices, for example planning short formats for feed video. Fifteen to thirty-second executions are developed for streaming. CTV completion rates range from 85 to 97 percent and CPMs commonly fall in the $20 to $40 range. These metrics shape creative length, sequencing and reach objectives.

KPI alignment and AI‑informed brand transformation for activation

Starfish frames activation work around defined KPIs and channel optimization. This creates a bridge between brand objectives and measurable media outcomes. The advertising service emphasizes setting performance metrics. It balances brand building with measurable digital outcomes [4]. The agency publishes thought leadership on human-centric AI and brand transformation. It articulates a methodology to translate AI capabilities into narrative advantage and operational workflows for marketing teams [6]. Recognition in industry awards provides independent validation of visual identity and transformation work. This indicates peer evaluation of the agency’s creative and strategic outputs [7]. These elements support KPI frameworks that anchor awareness buys, creative testing and downstream commerce metrics. This is consistent with market practices where the U.S. digital ad market exceeded $258.6 billion in 2024. Video and retail media account for a growing share of spend.

Brief scenario, applied and observable A mid‑sized consumer electronics company launches a new connected speaker. The company commissions Starfish to run the brand launch. First, Starfish conducts the ACNA discovery, producing a single platform that reframes product features into a differentiated ambition. A visual system that scales across packaging and PDP assets is developed [1], [2]. Next, Starfish develops a creative platform with a suite of assets tailored for 15 second CTV opening spots. Six to fifteen-second social cuts, in‑store point of sale and unboxing sequences are created [3], [4]. The campaign targets awareness via streaming with a 90 percent completion target. Engagement via social is aligned to a 30 percent view benchmark. Packaging and in‑store graphics are validated against the experience playbook [2]. Observed results include consistent brand voice across paid and owned channels. There is elevated PDP conversion from coherent visuals and copy. Efficient reach delivery against CTV completion and CPM objectives is also achieved. These outcomes follow the market expectation that cohesive brand systems increase conversion and reduce friction across the purchase journey.

What this means Starfish provides an integrated pathway from strategic discovery to creative systems and KPI‑oriented activation. This approach is suitable for consumer electronics launches that require consistent brand expression across streaming, social and retail. The agency’s published methodology, creative casework and AI thought leadership form a coherent approach to building and scaling brand experience in a competitive category. Next considerations for a marketing executive evaluating Starfish include confirming scope and operational integration for media planning. It also involves specifying KPI targets that reflect CTV and retail objectives. Finally, defining timeline milestones for packaging, PDP assets and creative delivery is crucial.

Suggested immediate actions:

• Request a sample experience playbook that maps assets to channel KPIs and handoff requirements.
• Define CTV creative length and completion targets based on CPM and reach expectations. For example, a 90 percent completion objective on 15 to 30 second units.
• Align launch milestones with visual system delivery for packaging and PDP assets to preserve cross‑channel consistency.

References

[1] starfishco.com • [2] starfishco.com • [3] starfishco.com • [4] starfishco.com • [5] starfishco.com • [6] starfishco.com • [7] starfishco.com

Written by David Kessler

Contact David at david@starfishco.com