We Build Brands for the Two Worlds They Now Live In

Since 2002, Starfish has helped organizations like PwC, Gallup, Dunkin’, Baxter, and Samsung build brands that lead. We bring strategy, creative, advertising, and design together under one integrated practice, so your brand stays coherent and resonant everywhere it is found.

Strategically masterful. Creatively human. Technologically-powered.

From global enterprises to challenger brands, across financial services, technology, consumer, healthcare, and professional services, we build brands that lead their markets and stay coherent everywhere they are found.

Why Starfish

Category-leading work since 2002. We have built brands for PwC, Gallup, Dunkin’, ADL, Baxter, Avis, Principal, and Samsung, among over 1,000 organizations that lead their markets.

Full-service by design. Strategy, brand architecture, advertising, experience, activation, and design live under one integrated practice, so the work stays coherent from positioning through execution.

Proprietary frameworks that give the work rigor. ALBERT.ai for discovery, the Brand Equity Evaluation Model for M&A brand architecture, and the Conceptual Compass for creative direction.

Built for the two worlds where brands are now consumed. We make brands resonant for people and interpretable for AI, so you stay coherent and discoverable in both.

Our Services

We offer a full suite of brand and creative services, from the strategic foundation through creative execution. Whatever the challenge, the work is grounded in a single conviction: the brand experience is the brand.