nexxen
Activation, Branding, Experience
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At the intersection of all that’s next
Nexxen (formerly Tremor International, Amobee, and Unruly), a leading global supply and demand side CTV and digital media company, needed a complete brand overhaul as the three companies were being rolled up into one. With greater end-to-end solutions and firepower, next-generation technology, and advanced capabilities, the company was poised to be a “market maker.” Typically, a complete brand relaunch—new name, strategy, positioning, messaging and identity included— are months in the making. However, we were given a compressed timeline as months of work with a previous agency failed to impress the company founder, leadership team, and board.
Living up to the reality of a forward-thinking next-generation company, the new entity - from technology to media placement - could categorically deliver what no other company could.
With its ability to deliver the next generation media technology and end-to-end solutions on the supply and demand side of connected and digital advertising capabilities, Nexxen could help advertisers, publishers, and brands meet consumers at every stage of the advertising journey.
Nexxen. At the intersection of all that’s next
