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  • Internal branding
  • Advertising
  • Cultural alignment

Knowledge from two sides

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The Issue

Guidehouse, a high-caliber management consulting firm, was born out of the spinoff of PwC’s public sector business. With the vision to uniquely position itself as having expertise in both the public and private sectors, Guidehouse acquired Navigant. With this new deep-seated expertise that could now simultaneously serve commercial enterprises and government agencies, Guidehouse wanted to take its mission - to take on and solve the world’s biggest challenges - to the market quickly and do so in a memorable way.

The Inspiration

Conceptually use the connected point of the brand’s logo to illustrate the public and private sector sides of the brand.

The Insight

Leverage both their public and private sector expertise and deep-rooted connections as the single greatest advantage for its clients and the world at large.

The Idea

Knowledge from two sides.


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