Crisil
Activation, Branding
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SERVICES
The Coefficient of Confidence
Crisil, a S&P Global company, is a pioneer in India's business credit ratings industry and a global leader in data and analytics. Over the past four decades, Crisil has made strategic acquisitions in benchmarking, intelligence, and consulting. While powering the brand in the market, their positioning became diluted, and its marketing ecosystem became highly fragmented. Looking to expand their global footprint, a global rebranding was called to achieve their enterprise-wide goal of becoming “one” Crisil.
The output of their precision was confidence. This superpower gives their clients the conviction to make decisive decisions in the most critical moments, enabling their success. Moreover, the trust bestowed on their clients had a multiplying effect across industries and the marketplace.
Crisil’s workforce, renowned for its sophisticated knowledge of financial markets, includes PhDs and economists. Behind the prestigious expertise was a rigor and acuity that allowed them to extract mission-critical insights with precision and consistency.
Crisil. The Coefficient of Confidence.
