Advertising
We Speak Advertising
Creative Campaigns That Drive Impact
What is the role of advertising in brand building today?
Advertising has always been one of the most visible expressions of a brand. However, today, technology has transformed it into a more powerful and engaging medium than ever before. Advertising is no longer just about placement; it’s about strategically shaping experiences that connect with audiences in meaningful ways.
At Starfish, we know that advertising is only as strong as the brand strategy, creative brief, and people behind it. With deep roots in advertising and decades of experience, we’ve built campaigns for some of the world’s most formidable brands across B2B, B2C, nonprofit, government, and pharmaceuticals. As a full-service brand strategy and creative communications agency in NYC, we bring equal parts strategy and creativity to both internal and external campaigns, while guiding you on where and how to run them for maximum impact.
Advertising Expertise Across Sectors
How does Starfish adapt advertising across industries?
Because we work across B2B, B2C, nonprofit, government (G2B and G2C), and pharmaceutical advertising, we understand that each audience requires a different balance of strategy and creativity. What unites them is the need for clarity, authenticity, and measurable impact.
B2B Advertising
Simplifying Complexity, Driving Growth
B2B advertising has unique challenges. Decision-making cycles are long, offerings are often complex, and credibility is paramount. Effective campaigns must translate complexity into clarity while inspiring confidence and trust.
At Starfish, we design B2B campaigns that:
- Distill complex services and solutions into clear, compelling messaging
- Build authority through thought leadership and storytelling
- Generate awareness and qualified leads in specialized markets
- Balance rational appeals with emotional resonance
We’ve worked across finance, healthcare, technology, and professional services, delivering campaigns that drive engagement, growth, and reputation.
B2C Advertising
Creating Desire and Emotional Connection
In consumer markets, advertising must break through clutter and create preference. The best campaigns inspire emotion, reflect lifestyle aspirations, and generate immediate action.
As a premier B2C advertising agency, Starfish develops campaigns that:
- Forge emotional connections that inspire loyalty
- Differentiate products and services in crowded categories
- Use influencers, social content, and retail activations to scale awareness
- Blend brand-building with performance-driven results
Our work spans consumer goods, retail, e-commerce, travel, hospitality, and entertainment, where we’ve delivered campaigns that increase both awareness and conversion.
Pharmaceutical Advertising
Expertise in Healthcare and DTC Campaigns
Pharmaceutical and healthcare advertising is one of the most specialized and highly regulated spaces, requiring precision, compliance, and creativity in equal measure. Direct-to-consumer (DTC) advertising, in particular, must educate, empower, and inspire action—all while building trust and meeting strict industry standards.
At Starfish, we’ve developed pharmaceutical campaigns that:
- Communicate complex science in clear, accessible language
- Balance regulatory compliance with emotionally engaging storytelling
- Empower patients with knowledge and inspire proactive health decisions
- Support healthcare professionals (HCPs) with complementary B2B messaging
- Extend across TV, print, digital, social, and patient advocacy platforms
Our deep experience in pharma DTC campaigns makes us a trusted partner for brands seeking to reach consumers directly, while also aligning with physicians, caregivers, and regulators.
Example: For a major pharmaceutical brand, we created a DTC campaign that simplified complex treatment benefits into a compelling patient story, supported by digital education tools and advocacy partnerships that drove both awareness and adherence.
Nonprofit Advertising
Purpose-Driven Campaigns That Inspire Action
Nonprofit advertising must move hearts and minds while driving tangible results, such as fundraising, advocacy, or increased participation. The key is authenticity, emotional storytelling, and strategic use of limited resources.
Starfish creates nonprofit campaigns that:
- Amplify mission and impact through compelling storytelling
- Motivate donors, volunteers, and advocates to act
- Stretch budgets across high-impact media channels
- Build long-term engagement and visibility
We’ve partnered with nonprofits across education, healthcare, advocacy, and cultural sectors, helping them expand reach and strengthen support.
G2B Advertising
Government-to-Business Campaigns That Build Engagement
Government-to-business advertising focuses on reaching organizations, enterprises, and industries with public programs, incentives, or partnerships. Campaigns must be credible, authoritative, and clear, ensuring complex initiatives are easy for businesses to understand and adopt.
Starfish brings deep strategic expertise to G2B advertising by:
- Translating complex policy or program details into clear, accessible messaging
- Building campaigns that increase awareness of public resources among business leaders
- Combining traditional media with digital targeting to reach the right industries
- Establishing government credibility through consistent, professional branding
Our experience positions us as a trusted partner for agencies and public institutions seeking to communicate effectively with the private sector.
G2C Advertising
Government-to-Consumer Campaigns That Build Trust and Awareness
Government-to-consumer advertising requires public trust and clarity above all else. Campaigns must resonate emotionally, clearly communicate benefits, and inspire confidence in public services or initiatives.
At Starfish, we specialize in G2C campaigns that:
- Communicate essential services in accessible, consumer-friendly language
- Build trust between government institutions and the communities they serve
- Use multi-channel approaches—digital, OOH, print, and broadcast—to maximize reach
- Balance emotional resonance with practical information to drive action
From public health and education initiatives to awareness campaigns for civic engagement, our work ensures government communications are impactful, clear, and trusted.
FAQ
Full-Spectrum Campaign Development
What types of campaigns does Starfish create?
We are media agnostic. That means we recommend the right platforms for your goals, not just the latest trends. Our campaign experience spans:
- Broadcast and video, from TV to digital streaming
- Print and out-of-home (OOH), from billboards to experiential activations
- Digital and social advertising, leveraging targeting, influencers, and content campaigns
- Direct mail and collateral, tactile experiences that cut through digital noise
- Books, installations, and large-scale creative expressions that immerse audiences
Whether the campaign is national in scope or highly targeted, we meticulously design the right blend of message, medium, and channel to deliver results.
Our Approach to Advertising
How does Starfish ensure campaigns deliver results?
- Strategy First – Every campaign is rooted in brand positioning, values, and objectives.
- Creative Excellence – Bold, original ideas that connect authentically with audiences.
- Channel Optimization – Selecting the right media mix to maximize reach, efficiency, and ROI.
This ensures that every campaign delivers both short-term impact and long-term brand equity.
Why Choose Starfish for Advertising?
What makes Starfish different from other advertising agencies?
- Cross-Sector Expertise – Proven results in B2B, B2C, pharmaceutical, nonprofit, G2B, and G2C campaigns
- Full-Service Capabilities – From brand strategy to campaign execution
- Channel Agnostic – Recommendations driven by strategy, not bias
- Independent and Mid-Sized – Nimble, collaborative, and senior-led, with scale to deliver
- Track Record of Success – Award-winning campaigns for world-class brands and mission-driven organizations
Ready to Launch Your Next Campaign?
Looking for a trusted advertising partner who understands both the art and the strategy?
Contact Starfish today and see how an independent, top-tier, mid-sized branding and advertising agency in NYC can help you build campaigns that deliver results across B2B, B2C, pharmaceutical, nonprofit, G2B, and G2C audiences.
Because we work across B2B, B2C, nonprofit, government (G2B and G2C), and pharmaceutical advertising, we understand that each audience requires a different balance of strategy and creativity. What unites them is the need for clarity, authenticity, and measurable impact.
B2B Advertising
Simplifying Complexity, Driving Growth
B2B advertising has unique challenges. Decision-making cycles are long, offerings are often complex, and credibility is paramount. Effective campaigns must translate complexity into clarity while inspiring confidence and trust.
At Starfish, we design B2B campaigns that:
- Distill complex services and solutions into clear, compelling messaging
- Build authority through thought leadership and storytelling
- Generate awareness and qualified leads in specialized markets
- Balance rational appeals with emotional resonance
We’ve worked across finance, healthcare, technology, and professional services, delivering campaigns that drive both growth and reputation.
B2C Advertising
Creating Desire and Emotional Connection
In consumer markets, advertising must break through clutter and create preference. The best campaigns inspire emotion, reflect lifestyle aspirations, and generate immediate action.
- Forge emotional connections that inspire loyalty
- Differentiate products and services in crowded categories
- Use influencers, social content, and retail activations to scale awareness
- Blend brand-building with performance-driven results
Our work spans consumer goods, retail, e-commerce, travel, hospitality, and entertainment, where we’ve delivered campaigns that increase both awareness and conversion.
Pharmaceutical Advertising
Expertise in Healthcare and DTC Campaigns
Pharmaceutical and healthcare advertising is one of the most specialized and highly regulated spaces, requiring precision, compliance, and creativity in equal measure. Direct-to-consumer (DTC) advertising, in particular, must educate, empower, and inspire action—all while building trust and meeting strict industry standards.
At Starfish, we’ve developed pharmaceutical campaigns that:
- Communicate complex science in clear, accessible language
- Balance regulatory compliance with emotionally engaging storytelling
- Empower patients with knowledge and inspire proactive health decisions
- Support healthcare professionals (HCPs) with complementary B2B messaging
- Extend across TV, print, digital, social, and patient advocacy platforms
Our deep experience in pharma DTC campaigns makes us a trusted partner for brands seeking to reach consumers directly, while also aligning with physicians, caregivers, and regulators.
Example: For a major pharmaceutical brand, we created a DTC campaign that simplified complex treatment benefits into a compelling patient story, supported by digital education tools and advocacy partnerships that drove both awareness and adherence.
Nonprofit Advertising
Purpose-Driven Campaigns That Inspire Action
Nonprofit advertising must move hearts and minds while driving tangible results, such as fundraising, advocacy, or increased participation. The key is authenticity, emotional storytelling, and strategic use of limited resources.
Starfish creates nonprofit campaigns that:
- Amplify mission and impact through compelling storytelling
- Motivate donors, volunteers, and advocates to act
- Stretch budgets across high-impact media channels
- Build long-term engagement and visibility
We’ve partnered with nonprofits across the education, healthcare, advocacy, and cultural sectors, helping them expand their reach and strengthen their support.
G2B Advertising
Government-to-Business Campaigns That Build Engagement
Government-to-business advertising focuses on reaching organizations, enterprises, and industries with public programs, incentives, or partnerships. Campaigns must be credible, authoritative, and clear, ensuring complex initiatives are easy for businesses to understand and adopt.
Starfish brings deep strategic expertise to G2B advertising by:
- Translating complex policy or program details into clear, accessible messaging
- Building campaigns that increase awareness of public resources among business leaders
- Combining traditional media with digital targeting to reach the right industries
- Establishing government credibility through consistent, professional branding
Our experience positions us as a trusted partner for agencies and public institutions seeking to communicate effectively with the private sector.
G2C Advertising
Government-to-Consumer Campaigns That Build Trust and Awareness
Government-to-consumer advertising requires public trust and clarity above all else. Campaigns must resonate emotionally, clearly communicate benefits, and inspire confidence in public services or initiatives.
At Starfish, we specialize in G2C campaigns that:
- Communicate essential services in accessible, consumer-friendly language
- Build trust between government institutions and the communities they serve
- Use multi-channel approaches—digital, OOH, print, and broadcast—to maximize reach
- Balance emotional resonance with practical information to drive action
From public health and education initiatives to awareness campaigns for civic engagement, our work ensures government communications are impactful, clear, and trusted.
Full-Spectrum Campaign Development
How does Starfish ensure campaigns deliver results?
Our advertising work is guided by three principles:
- Strategy First – Every campaign is rooted in brand positioning, values, and objectives.
- Creative Excellence – Bold, original ideas that connect authentically with audiences.
- Channel Optimization – Selecting the right media mix to maximize reach, efficiency, and ROI.
This ensures that every campaign delivers both short-term impact and long-term brand equity.
Why Choose Starfish for Advertising?
What makes Starfish different from other advertising agencies?
- Cross-Sector Expertise – Proven results in B2B, B2C, pharmaceutical, nonprofit, G2B, and G2C campaigns
- Full-Service Capabilities – From brand strategy to campaign execution
- Channel Agnostic – Recommendations driven by strategy, not bias
- Independent and Mid-Sized – Nimble, collaborative, and senior-led, with scale to deliver
- Track Record of Success – Award-winning campaigns for world-class brands and mission-driven organizations
Ready to Launch Your Next Campaign?
Looking for an advertising partner who understands both the art and the strategy?
Contact Starfish today and see how an independent, top-tier, mid-sized branding and advertising agency in NYC can help you build campaigns that deliver results across B2B, B2C, pharmaceutical, nonprofit, G2B, and G2C audiences.