Digital & Social

Content That Connects

Strategic Digital & Social Media Solutions

Why are digital and social media advertising essential today?

Every brand now lives at the intersection of technology and engagement. In a world of constant scrolling and endless content, digital and social media advertising have become some of the most powerful ways to build awareness, spark conversation, and inspire action. But success isn’t about doing more; it’s about doing it better, with strategy, creativity, messaging clarity, and performance discipline.

At Starfish, a leading digital and social media advertising agency in NYC, we bring all four together. We develop strategies that define where to play and how to win, create breakthrough creative that captures attention, craft messaging that connects with audiences on both an emotional and rational level, and apply performance marketing expertise to optimize campaigns in real-time. The result: digital content and advertising that not only gets seen, but also drives measurable business outcomes.

Integrated Digital Approach

How does Starfish create effective digital campaigns?

Our work is never siloed. We start with strategy, ensuring that campaigns are aligned with brand positioning, business goals, and audience insights. From there, our teams of designers, writers, strategists, and media experts collaborate to develop ideas that live across digital platforms.

Every campaign is guided by three principles:

• Consistency of message across channels, so your brand voice is always clear and unified
• Creativity that adapts to the unique behaviors and strengths of each platform
• Performance discipline that ensures campaigns deliver both awareness and ROI

This balance of strategy, creativity, messaging, and performance marketing expertise allows us to build campaigns that are both inspiring and accountable.

Social Media Strategy & Execution

What makes Starfish’s social media advertising different?

Social advertising is no longer just about posting content and buying reach; it’s about creating integrated ecosystems of engagement.

Our social media services include:

• Strategy and content frameworks tailored to each platform
• Creative storytelling that aligns with your brand narrative
• Paid media campaigns optimized for targeting, efficiency, and ROI
• Influencer partnerships that bring authenticity to your brand voice
• Community engagement and moderation to foster long-term loyalty
• Continuous measurement and optimization to improve performance

Whether the goal is awareness, engagement, lead generation, or conversion, our social campaigns combine creativity and precision to deliver outcomes that matter.

Pharma & Healthcare Digital Advertising

How does Starfish build digital campaigns in pharma and healthcare?

Pharmaceutical and healthcare advertising demands more than creativity; it requires compliance, empathy, and clarity of purpose. DTC digital campaigns in particular must educate and inspire patients while adhering to strict regulatory guidelines.

Starfish has developed pharma campaigns that:

• • Simplify complex science into accessible, patient-friendly messaging
  • Build trust with patients, caregivers, and healthcare providers
  • Balance creativity with regulatory compliance
  • Extend reach through digital-first storytelling, social platforms, and influencer engagement

Integrate performance marketing to track awareness, engagement, and adherence

Examples:

• For Contrave, (a leading prescription weight-loss medication) we developed branded and unbranded digital campaigns that effectively communicated benefits while staying compliant.
• For Vyleesi, (an FDA-approved treatment for women suffering from HSDD) we built an influencer-driven campaign that sparked authentic conversations around women’s health.
• For Hologic, (a leading global women’s medical devices company) we launched a global digital campaign at the World Economic Forum that elevated awareness among healthcare decision-makers.

These campaigns prove our ability to deliver creative impact with measurable results in one of the most demanding industries.

Data-Driven Campaigns

How does Starfish maximize ROI in digital and social campaigns?

We apply a performance marketing mindset to everything we create. Campaigns are continuously monitored, tested, and refined based on audience insights and platform analytics.

Our approach includes:

• Real-time optimization of creative and messaging
• A/B and multivariate testing to identify what works best
• Performance dashboards that connect campaign results to business objectives
• Agile adjustments that amplify impact and minimize wasted spend

This ensures that every campaign is both creatively inspiring and financially accountable.

Award-Winning Work That Delivers Results

What are examples of Starfish’s digital and social campaigns?

Our portfolio spans the public sector, healthcare, pharma, consumer, and professional services. Highlights include:

• NYC.gov – 100+ campaigns and 5,000 unique ads, including influencer-led content that increased engagement with city services
• Contrave – Digital and social campaigns that successfully balanced compliance with creativity
• Vyleesi – Influencer-driven social storytelling that broke taboos and built authentic consumer dialogue
• Izzo – A start-up oral care brand campaign that used social films and influencer engagement to grow brand awareness and loyalty
• Professional Services – For PwC, LEK, Navigant, and Winston & Strawn, digital campaigns elevated thought leadership and built trust across industries

These campaigns demonstrate how we combine strategy, creativity, messaging, and performance discipline to deliver business-changing results.

Comprehensive Digital & Social Capabilities

What services does Starfish offer in digital and social advertising?

Our full suite includes:

• • Campaign strategy and creative development
  • Platform-specific content creation
  • Paid media planning and buying
  • Influencer identification and partnership management
  • Community engagement and moderation
  • Analytics and performance optimization
  • A/B and multivariate testing
  • Social listening and trend analysis

Competitor and industry monitoring

Staying Ahead of the Curve

How does Starfish keep brands competitive in digital spaces?

The digital landscape evolves daily. New platforms emerge, algorithms change, and audience behaviors shift. Our team is always scanning for what’s next, from TikTok trends and AI-driven targeting to influencer networks and new ad formats, and applying those learnings to client campaigns.

Our goal: to ensure your digital presence is always ahead of the curve, competitive, and culturally relevant.

Ready to Elevate Your Brand’s Digital Presence?

Looking for the best digital and social media advertising agency in NYC?
Contact Starfish today and see how an independent, top-tier, mid-sized agency can help you build digital and social campaigns, powered by strategy, creativity, messaging, and performance marketing, that connect, convert, and create lasting impact.