Activation, Branding, Experience

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  • Brand strategy identity
  • Packaging
  • Messaging
  • Web development
  • Social and digital engagement

Smile On

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The Issue

izzo, a newcomer in a $33.7 billion oral health market, wanted to come into the market as a standout. The brand’s differentiation? It’s the first 4-in-1 electric toothbrush and the only one featuring a Polisher and Polishing Paste, a Scaler, and an Infrared Sanitizing Case to kill germs. With great data behind it (better whitening, brightening, and cleaning) vs. others in the category, izzo was a success on paper. The challenge? Convince people they didn’t just need a new toothbrush, they needed a complete oral care system.

The Inspiration

Take your smile to a place it’s never been.

The Insight

People want to look and feel their best, and izzo, the first and only 4-in-1 electric toothbrush, would deliver a healthier, happier, and more complete clean as well as more reasons to smile.

The Idea

Smile On


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