A driving force behind the success of the AVIS brand was its legendary “We Try Harder” ad campaign. But the awareness of the brand’s relentless spirit for serving its customers continuously faded when it stopped running the advertising. In a highly competitive and heavy ad spend category, a marquis brand had lost its distinct positioning. The challenge? Restore the AVIS brand and its key point of differentiation by demonstrating its core attribute of “trying harder.”
In spirit, truth, and action, everyone at AVIS stops at nothing to deliver an exceptional customer experiences.
In the world of customer service (counter to mobile app, car exit to car return), AVIS remained relentless in making sure its customers consistently experienced clean, fast, and friendly (no surprises) car rentals.
Red Stops at Nothing