Companies invest thousands – even millions – of dollars in advertising and marketing in order to build their brands. But they often forget their most important asset: their employees.
Aligning employees to the brand is crucial for ensuring a consistent and authentic brand experience for customers across all brand touchpoints. Engaged employees take the experience one step further by becoming built-in brand advocates.
We take a multistep approach to employee engagement, and it all begins with a deep understanding of a company’s employees and the current culture in place. From there, we build awareness to ensure employees’ understanding of the brand and the brand experience. This often comes from an announcement, space design, or an internal campaign.
Next, we educate employees through training and employee engagement programs to help them understand how the brand applies to their individual jobs. And finally, we measure employee engagement and apply the learnings to future programming and communications.