Brand Identity & Design

Congratulations. You have a brand name.

But now you need to bring it to life in graphic terms. What’s the right typeface? Should you include a logo mark? Uppercase or lowercase? Bold or subtle colors?

At Starfish, as always, we start with the brand strategy. But when working through a brand design, we also will conduct a purpose-designed work session to review brand identities, in your category and outside of it. Do you like the way Nike goes to market or Adidas? Mercedes-Benz or Audi? Apple or Microsoft? This discussion will provide meaningful insight that will help to assess your sensibilities, ensuring that we deliver a brand design that not only is on strategy but that feels right for you.

Starting with the logo design, we’ll flesh out the full brand identity – including graphic elements, imagery style, and more, and capture it in a style guide that defines the rules for how to use it all in your brand activation.

Logo design
Brand identity development
Style guide development
Collateral design