“Starfish has helped us gain an intimate understanding of how customers experience our brand—the good, the bad and the ugly. As a result of their work, we have a clear idea of what needs to be done to take Dunkin’ to the next level.”
- Ed Valle, Dunkin’ Donuts

“Starfish helps us clarify our restaurant concepts' position in the marketplace and then ensures that every single touchpoint, from the menus to the mailings and everything in between, communicates that idea intuitively. Their ability to take the strategic ideas to execution is dazzling.”
- Nancy Schneid, Outback Restaurants

“Before working with Starfish, we could not articulate a position for our magazine in the marketplace. Internally we clung to differing brand ideas, and the product suffered as a result. Starfish helped us unearth the true soul of the brand and it’s improved the focus of all of our efforts."
- Lori Burgess, House & Garden

“We turned to Starfish at a time when our business mix was evolving and we needed help understanding how our customers’ impressions should inform the new strategy. Not only did Starfish shed breakthrough insight into the client perspective, they helped us turn the essence of our success into a clear brand positioning and rallying point for our staff. They’re now turning that positioning into nationwide execution with a real 'wow' factor.”
-Rick Quinn, TEKsystems